Course Outline

Introduction to ChatGPT and Its Relevance to Public Relations

  • Understanding the fundamentals of ChatGPT and its language generation capabilities
  • Exploring the potential applications of ChatGPT in public relations and crisis management
  • Identifying the challenges and opportunities of using ChatGPT in communication strategies

Deploying ChatGPT for Crisis Communication

  • Setting up and configuring ChatGPT for crisis communication scenarios
  • Designing conversational flows to address common crisis-related inquiries
  • Crafting empathetic and accurate responses using ChatGPT
  • Managing the volume and speed of incoming inquiries during a crisis

Managing Online Reputation with ChatGPT

  • Monitoring online conversations and sentiment analysis using ChatGPT
  • Responding to online feedback and comments in a timely manner
  • Implementing strategies to mitigate reputational damage
  • Leveraging ChatGPT for proactive reputation management

Handling Public Inquiries and FAQs

  • Developing a repository of frequently asked questions (FAQs) for ChatGPT
  • Training ChatGPT to provide accurate and consistent responses to common inquiries
  • Ensuring transparency and providing relevant information to the public
  • Addressing sensitive topics and managing challenging interactions

Navigating Media and Press Interactions

  • Using ChatGPT to draft key messages and press releases
  • Preparing for media interviews and press conferences using ChatGPT
  • Enhancing media relations through effective communication strategies
  • Managing crisis narratives and ensuring message consistency

Ethical Use and Best Practices

  • Understanding ethical considerations in using ChatGPT for public relations
  • Ensuring transparency in AI-generated responses
  • Safeguarding data privacy and confidentiality
  • Balancing automation and human oversight for responsible AI use

Case Studies and Real-World Applications

  • Analyzing real-world examples of ChatGPT in public relations and crisis management
  • Examining successful implementations and lessons learned
  • Discussing innovative approaches and creative solutions

Summary and Next Steps

  • Recap of key learnings and takeaways
  • Identifying opportunities for implementing ChatGPT in participants' organizations
  • Resources for further exploration and continued professional development

Requirements

  • Basic understanding of public relations principles
  • Familiarity with crisis management concepts
  • Knowledge of communication strategies in challenging situations

Audience

  • Public relations professionals
  • Crisis management practitioners
  • Communication professionals in sensitive industries
  • Professionals seeking to enhance their crisis communication skills using AI
 14 Hours

Number of participants



Price per participant

Open Training Courses require 5+ participants.

Testimonials (5)

Specific knowledge provided in an accessible way. Answering questions and dispelling doubts

Szymon - Web INnovative Software Sp. z o.o.
Course - ChatGPT (GPT-4) for Developers

Machine Translated

Real life examples.

Craig - Hollard Insure
Course - ChatGPT

His way of gaining audience

Venkata Narasimha Murthy - 6Point6
Course - ChatGPT for Automation

I really appreciated Vincent's enthusiasm, professionalism and knowledge. I was able to do well-guided and illustrated practical exercises, directly applying the AI tool in the context of my professional activity as a communications manager for unions. This was made possible by the interview prior to the 2-day training to determine the training program.

Claude - Internationale de l'Éducation
Course - ChatGPT for Content Creation

Machine Translated

How she could engage with us on all levels

Cheryl - Tuffias Sandberg
Course - ChatGPT for Human Resources

Related Courses

ChatGPT (GPT-4) for Developers
14 Hours

This instructor-led, live training in Austria (online or onsite) is aimed at developers who wish to harness the power of ChatGPT (GPT-4) in their applications. Participants will gain practical knowledge and hands-on experience in integrating ChatGPT into their projects.

By the end of this training, participants will be able to:

  • Understand the architecture and working principles of ChatGPT.
  • Utilize the ChatGPT API to interact with the model programmatically.
  • Develop conversational agents and chatbots using ChatGPT.
  • Explore new features and functionalities offered by GPT-4 to enhance their applications.
  • Customize and fine-tune ChatGPT for specific applications.
Read more...

ChatGPT
14 Hours

This instructor-led, live training in Austria (online or onsite) is aimed at developers who wish to learn beginner to intermediate-level skills in developing applications using ChatGPT.

By the end of this training, participants will be able to:

  • Learn and understand the fundamentals of ChatGPT.
  • Use ChatGPT to build and develop web applications.
  • Learn ChatGPT best practices and real-world applications.
Read more...

ChatGPT for Accounting
14 Hours

This instructor-led, live training in Austria (online or onsite) is aimed at accountants who wish to explore and utilize the capabilities of ChatGPT to enhance their accounting processes and decision-making.

By the end of this training, participants will be able to:

  • Understand the fundamentals of ChatGPT and its application in accounting.
  • Use ChatGPT to automate routine accounting tasks, such as data entry and report generation.
  • Analyze financial data and extract insights using ChatGPT.
  • Improve financial reporting with the assistance of ChatGPT.
  • Implement ChatGPT into their accounting workflows to increase efficiency and accuracy.
Read more...

ChatGPT for Automation
14 Hours

This instructor-led, live training in Austria (online or onsite) is aimed at automation developers who wish to harness the power of ChatGPT for automation tasks, enabling them to build intelligent and interactive automation solutions.

By the end of this training, participants will be able to:

  • Understand the fundamentals of ChatGPT and its role in automation.
  • Utilize ChatGPT to automate tasks and processes.
  • Develop custom automation solutions using ChatGPT.
  • Apply best practices for leveraging ChatGPT in automation projects.
Read more...

ChatGPT for Banking
14 Hours

This instructor-led, live training in Austria (online or onsite) is aimed at banking professionals who wish to harness the power of ChatGPT in their banking operations. Participants will learn how to leverage ChatGPT to improve customer experience, automate routine tasks, and enhance compliance processes.

By the end of this training, participants will be able to:

  • Understand the fundamentals of ChatGPT and its application in the banking sector.
  • Utilize ChatGPT to enhance customer interactions and provide personalized financial guidance.
  • Automate routine banking tasks using ChatGPT.
  • Implement ChatGPT for compliance and risk management in banking operations.
Read more...

ChatGPT for Business Intelligence and Reporting
14 Hours

This instructor-led, live training in Austria (online or onsite) is aimed at business intelligence professionals, data analysts, and reporting specialists who wish to leverage ChatGPT to improve data analysis, generate insights and streamline reporting processes, and integrate ChatGPT into their business intelligence workflows to enhance decision-making and deliver impactful reports.

By the end of this training, participants will be able to:

  • Understand the role of ChatGPT in business intelligence and reporting.
  • Learn how to deploy and utilize ChatGPT for data analysis and reporting tasks.
  • Apply ChatGPT to generate insights, perform data visualization, and automate reporting.
  • Optimize data interpretation and decision-making using ChatGPT.
  • Incorporate best practices to ensure accurate and reliable results with ChatGPT.
Read more...

ChatGPT for Content Creation
14 Hours

This instructor-led, live training in Austria (online or onsite) is aimed at content creators who wish to leverage ChatGPT to produce engaging and high-quality content efficiently.

By the end of this training, participants will be able to:

  • Understand the fundamentals of ChatGPT and its applications in content creation.
  • Utilize ChatGPT to generate creative ideas and overcome writer's block.
  • Enhance content quality and relevance with the assistance of ChatGPT.
  • Implement best practices for using ChatGPT in content creation workflows.
Read more...

ChatGPT for Customer Service
14 Hours

This instructor-led, live training in Austria (online or onsite) is aimed at customer service professionals who wish to harness the power of ChatGPT to deliver exceptional customer experiences and streamline support operations.

By the end of this training, participants will be able to:

  • Understand the fundamentals of ChatGPT and its applications in customer service.
  • Utilize ChatGPT to provide personalized and efficient customer support.
  • Develop automated chatbots powered by ChatGPT to handle customer inquiries.
  • Implement best practices for leveraging ChatGPT in customer service scenarios.
Read more...

ChatGPT for Data Science and Analytics
14 Hours

This instructor-led, live training in Austria (online or onsite) is aimed at data professionals who wish to harness the power of ChatGPT to enhance their data analysis and exploration workflows.

By the end of this training, participants will be able to:

  • Understand the fundamentals of ChatGPT and its applications in data science and analytics.
  • Utilize ChatGPT to assist in data exploration and analysis tasks.
  • Leverage ChatGPT to generate insights and support decision-making processes.
  • Implement best practices for integrating ChatGPT into data science workflows.
Read more...

ChatGPT for E-commerce
14 Hours

This instructor-led, live training in Austria (online or onsite) is aimed at e-commerce professionals who wish to leverage ChatGPT to improve customer support, automate tasks, and enhance the overall shopping experience.

By the end of this training, participants will be able to:

  • Understand the fundamentals of ChatGPT and its applications in the e-commerce industry.
  • Utilize ChatGPT for customer support and engagement in the e-commerce context.
  • Implement ChatGPT to generate personalized product recommendations.
  • Integrate ChatGPT into e-commerce platforms and websites.
Read more...

ChatGPT for Education and Training
14 Hours

This instructor-led, live training in Austria (online or onsite) is aimed at professionals in the education and training industry who wish to harness the potential of ChatGPT to improve teaching, learning, and training outcomes.

By the end of this training, participants will be able to:

  • Understand the fundamentals of ChatGPT and its applications in education and training.
  • Use ChatGPT to enhance teaching and instructional design.
  • Leverage ChatGPT for personalized learning experiences.
  • Automate administrative tasks with ChatGPT.
  • Create custom ChatGPT models for specific educational and training use cases.
Read more...

ChatGPT for Executives
14 Hours

This instructor-led, live training in Austria (online or onsite) is aimed at executives who wish to understand how ChatGPT can be used to benefit their business. Participants will learn the basics of ChatGPT and explore different use cases for businesses.

By the end of this training, participants will be able to:

  • Understand the basics of ChatGPT and how it works.
  • Identify potential use cases for ChatGPT in their business.
  • Evaluate the benefits and risks of implementing ChatGPT in their business.
  • Develop a strategy for integrating ChatGPT into their business operations.
Read more...

ChatGPT for Finance
14 Hours

This instructor-led, live training in Austria (online or onsite) is aimed at finance professionals who wish to use ChatGPT to streamline their workflows and improve their data analysis and reporting capabilities.

By the end of this training, participants will be able to:

  • Understand the basics of ChatGPT and how it works.
  • Use ChatGPT to automate financial tasks such as data entry and report generation.
  • Analyze financial data with ChatGPT to gain insights and make informed decisions.
  • Develop custom ChatGPT models for specific financial use cases.
Read more...

ChatGPT for Healthcare
14 Hours

This instructor-led, live training in Austria (online or onsite) is aimed at healthcare professionals and researchers who wish to leverage ChatGPT to enhance patient care, streamline workflows, and improve healthcare outcomes.

By the end of this training, participants will be able to:

  • Understand the fundamentals of ChatGPT and its applications in healthcare.
  • Utilize ChatGPT to automate healthcare processes and interactions.
  • Provide accurate medical information and support to patients using ChatGPT.
  • Apply ChatGPT for medical research and analysis.
Read more...

ChatGPT for Human Resources
14 Hours

This instructor-led, live training in Austria (online or onsite) is aimed at HR professionals who wish to leverage the capabilities of ChatGPT to streamline HR processes and improve decision-making.

By the end of this training, participants will be able to:

  • Understand the basics of ChatGPT and its applications in Human Resources.
  • Utilize ChatGPT to automate HR tasks such as answering frequently asked questions and providing employee support.
  • Apply ChatGPT in recruitment processes, including candidate screening and interview assistance.
  • Utilize ChatGPT for HR analytics and extracting insights from employee data.
  • Customize ChatGPT for specific HR use cases.
Read more...

Related Categories

Image for ChatGPT category
ChatGPT
1